The Importance of Etsy's Messaging Algorithm
Etsy closely tracks seller communication speeds to maintain a high customer satisfaction rate. A key requirement for the Star Seller badge is replying to initial buyer messages within 24 hours. Learn how to optimize message replies and use auto-reply tools to simplify operations.
1. The 24-Hour Reply Rule Explained
Etsy measures response times on the first message of new buyer threads. Subsequent back-and-forth messages in the same thread are not counted. You must maintain a response rate of 95% or higher within 24 hours. Weekends and holidays are included in this metric.
2. Setting Up Auto-Replies
Use Etsy's temporary auto-reply feature when you are away or on vacation. This sends an automated response instantly, which Etsy counts as a timely reply for your score.
3. Using Saved Replies
Create templates for common questions (e.g., shipping updates, sizing guides). This lets you reply professionally in seconds.