Expanding Your Shop to Global Markets
Etsy is a global marketplace with a multi-billion dollar international trade volume. A significant portion of your orders will come from high-purchasing countries like the US, UK, and Canada. Correctly configuring your shop language and currency settings is essential for international success.
1. Set English as Your Primary Shop Language
Your shop's default language cannot be changed after creation. We strongly advise setting it to **English**. Writing titles and descriptions in English ensures the Etsy search engine indexes your listings accurately for global buyers.
2. Manual Translations vs. Auto-Translate
Etsy automatically translates listing details based on the buyer's location. However, machine translations can miss technical terms or context. Adding manual translations for your key markets (such as French, German, or Spanish) will improve user experience and local search relevance.