The Value of Email Marketing
Etsy does not share buyer emails directly due to privacy laws (GDPR/KVKK). However, building your own email list is the best way to generate repeat purchases and launch new products successfully.
1. Building Your List Legally
Never add buyers to mailing lists without explicit consent. Instead:
- Include inserts in packages with QR codes offering a 15% discount for newsletter sign-ups.
- Add opt-in links to your shop announcement and description fields.
2. Offering Loyalty Coupon Codes
Use discount codes in your newsletters to prompt repeat orders. Stay in touch on holidays to boost return customer metrics.